Pik Lin Hoe | HELP Education Group

HELP University

Assistant Manager, Corporate Communications

HELP University is one of Malaysia's top private universities with more than 30 years of footprints in Malaysia's education industry, possessing strong industry linkage and partnerships with foreign institutions.

Here, I worked as an Assistant Manager in the Corporate Communications Department while seconding to the A&P Division within the Customer Marketing Department.

Key Tasks

Content development

Generated print and digital content for Advertising, Promotion and Marketing materials for 19 departments across multiple tertiary institutions; i.e. newspaper advertorials, advertisements, prospectus, brochures, flyers, radio scripts, storyboards and scripts for cinema advertisements, websites, social and digital media platforms, EDMs, etc.
Digital media

Directed and monitored the organization's various social media platforms, which included preparing the social media schedule, conceptualizing and developing content (text and video) for the daily feed, designing visuals and monitoring digital campaign results. Developed monthly e-newsletters, EDMs for promotion and announcements, etc. Liaise with the numerous academic and administrative departments, which included producing write-ups and photographs for academic, marketing and corporate events.
Media liaison

Served as a liaison officer to external agencies to disseminate content to different channels, including media, education portals, magazines, etc. Explore partnerships with new agencies (digital and media) to drive marketing objectives and develop content more efficiently. Liased with the media, handled media enquiries and assisted with the planning and execution of the monthly media schedule
Management

Delegated work and assignments, and provided advice and supervision to junior staff, in regards to proofreading and content development.

Publications

Advertisement | Advertorials

Brief

Covered academic, marketing and corporate events and produced write-ups, press releases and photographs for newspaper publication, advertorials and advertisements.

All materials are then archived within the university's website and disseminated to the relevant departments and external agencies.

Advertisement and Advertorials

Developed content and photos for print advertisements and advertorials featuring news, intakes and student achievements and activities in multiple departments across HELP institutions.

Website Redesign

Involved with the redesign of the university's main website which included conceptualizing and restructuring, updating and clearing outdated content, directing and providing feedback to the development team for improvement and timely deployment.

Articles

Covered various university corporate and student events for write-ups and photos, and archived the materials on the websites.

Marketing Collaterals

Brochures | Prospectus | Radio Scripts

Brief

Produced and updated departmental marketing collaterals which included brochures, flyers, radio scripts. Spearheaded the development of a 200+ page prospectus and led the team on its production, in an effort to reduce the printing of brochures.

Samples

Prospectus and Brochures

Led the team in the development of university prospectus, which included conceptualizing, planning, writing and proofreading. Updated departmental brochures and flyers yearly with new content, visuals and layout.

Radio Scripts

Developed radio scripts for university intake broadcast on English radio channels and oversaw the translation of Mandarin scripts for Chinese channels.

Digital Media

Social Media | Strategy | Design

Brief

Directed and monitored the university's various social media platforms, which included preparing the social media schedule, conceptualizing and developing content (text and video) for the daily feed, designing visuals and monitoring digital campaign results.

Social Media Campaigns

Monitored the university's main social media platform, which included creating the social media schedule, developing content for the daily feed and analysing the campaign results.

Social Media Designs

Designed visuals and banners for the social media platforms for announcements of major events as well as to promote various activities across the university.

Video Production

Cinema Ads | Promo Reels | Interviews

Brief

Developed concepts, storyboards and scripts for cinema advertisements, promotional and social reels. Coordinated with the video production team on photography and videography assigments on site and to review the final output. Produced interview videos for high achievers including coverage of convocations and graduation ceremonies.

Furry Paws and All

A seasonal video created to encourage pet adoption through one of the non-profit organizations affiliated with the HELP Matriculation Centre in conjunction with Chinese New Year (Year of the Dog in the Chinese zodiac).

Why study A-levels at HELP?

A promotional and recruitment video for the A-levels programme featuring their highlights and selling points.

Intake and Recruitment

A promotional and recruitment video for the new Subang campus featuring a public figure and selected achievers from HELP University.

Follow Your Dreams, Be an Achiever

A commemoration video produced to commemorate the achievements of HELP University's Sports Achievers at the Commonwealth Games 2017 and to promote the Sports Achievers Scholarships.