Pik Lin Hoe | GTI Media

GTI Media

Editor

GTI Media Asia is Asia's leading education and graduate careers media company with roots in the UK. Here, I first started off as a Senior Writer and was promoted to an Editor within two years. My primary brand was postgradasia and I was the go-to person in matters concerning the brand and its products (publication, website, social media platforms, fair).

Key Tasks

Brand management

Served as the product manager of postgradasia, in which I oversaw the development, maintenance and revamp of the brand's publication, website and social media.
Content development

Provided print and digital content for GTI brands: postgradasia, doctorjob, gradmalaysia, Malaysia's 100 as well as several ad hoc projects.
Marketing

Conducted career talks and presentations at selected universities and fairs as part of the marketing initiative. Conceptualized, developed and managed stations at various careers fairs, education events, and our homegrown Mega Career and Studies Fair (MCASF) with over 40,000 attendees annually.
Management

Delegated work and assignments, and provided supervision and direction to a team of writers, designers and developers, especially in regards to content development, proofreading and product voice.

Brand Revamp

Publication | Website | Content

Brief

A rebranding exercise of postgradasia to develop a new and robust image for the brand, which included more content and value for customers while increasing marketing opportunities for the stakeholders.

Outcome

Developed a 140-page postgradasia magazine (50 pages prior) and revamped the website with a new layout and fresh content. Proposed new sales packages for print and web for clients for more marketing opportunities. Developed social media strategies to increase the brand's digital presence organically.

Samples

Magazine

Served as the editor and expanded the magazine by developing new and updated content, layout redesign and more advertisement spots. The magazine was distributed in various career and study fairs and most of the content was repurposed for the website and social media.

Website Revamp

Oversaw the redesign of the brand's website which included conceptualizing and directing the team as well as removing outdated content, updating new articles and restructuring the website.

Publications

Editorial | Photography

Brief

Produced print and digital content for GTI brands: postgradasia, doctorjob, gradmalaysia, Malaysia's 100, which included writing, research, copywriting and maintaining journalistic standards while keeping up with trends in the education and career industry. I served as either the editor or sub-editor in these publications and led the team.

Samples

Malaysia's 100

Malaysia's 100 Leading Graduate Employers is the largest and longest-running graduate recruitment award in Malaysia, and the benchmark for employer branding excellence on campus

gradmalaysia

gradmalaysia is a leading hub for graduate job and internship vacancies from the nation's best employers. The two annual magazines are targeted at fresh graduates and offer career advice and job opportunities.

coursesmalaysia

coursesmalaysia (formerly doctorjob) provides secondary school students and SPM leavers with advice and tips to help them decide on the right course of study since 2002.

Events

Fairs | Talks

Brief

Involved in marketing initiatives such as serving as a booth ambassador and conducting CV checks for our homegrown fair, providing career talks in local fairs and universities, and working as the media liaison and key interviewer during Awards Nights.

Mega Careers and Study Fair

Served as the postgradasia booth ambassador and spokesperson. Conducted CV checks for attendees and provided career talks for major local and international universities across the country (University of Nottingham, INTI, UCSI).

M100 Awards Night

Served as the media liaison and interviewed the winners of the Awards Night for three consecutive years.